Hair Tutorials
Get the most out of your Merman products by following our best practices, hair type & hair style tutorials.
Best Practices
Prep Your Product
Take a small, dime-sized scoop of clay and massage across your fingers into a thin layer before working through hair.
Scrunch & Repeat
The scrunching motion builds the foundation for your hair's natural texture and curl pattern.
Build It Up
Alternate small amounts of spray and clay until you find the right combo for your hair type.
Styling Tips Based On Hair Type
Hover over each card to explore tips for your hair type. Tap each card to explore tips for your hair type.
- Start with a dime-sized amount of clay — straight hair needs the most product
- Warm it between your palms before applying
- Sea Salt Spray on damp hair first gives clay something to grip
- Add more in small amounts as needed
- A pea-sized amount is plenty — your texture does half the work
- Scrunch in rather than raking through
- Sea Salt Spray on damp hair enhances natural waves
- Don't over-work it or you'll flatten your movement
- Less is more — start with a small pea-sized amount
- Twist or pinch curls instead of pulling product through
- Sea Salt Spray on wet hair before air drying adds definition
- Your natural volume just needs a little enhancing
- You need the least clay — a tiny dab warmed between your fingers
- Press and shape rather than rubbing through
- Sea Salt Spray is optional — 1–2 sprays for light definition
- Your hair already has the most natural hold
- Go light — thin hair gets weighed down fast
- Sea Salt Spray adds body and grip without heaviness
- Use a tiny amount of clay with a light touch
- You can always add more but can't take it away
- You can go slightly heavier — thick hair absorbs product
- Warm the clay fully so it spreads evenly
- Sea Salt Spray can be applied more generously
- Layer in small amounts rather than one big application
Hairstyle Tutorials
Haircut Tutorial
Low Skin Fade Around the Temples
Keep the fade very low, just cleaning up around the ears and temples so it grows out clean and keeps its shape.
Top Length to the Brows
Leave the top long enough to fall to the brows for natural movement that can be worn casual or cleaned up.
Texture & Blend Together
Add texture throughout and blend everything together so the silhouette stays strong with no harsh lines.
Leave Length in the Back
Don't take the back too short — leaving length helps it grow out well and keeps the cut looking intentional longer.
Add Texture & Waves
Start with slightly damp hair and scrunch in our Everything Sea Spray to create beachy waves and texture.
Lock in Volume
Rub our Curling Sea Clay into a thin paste and scrunch it through the hair to define the shape with instant curl and fluff.
Finish & Go
Add a bit more Everything Sea Spray, scrunch, and lock in hydration while keeping the style effortless all day.
Surfer Middle Part Tutorial
Get a Good Haircut
This style works best with some length on the top and back. Keep sideburns trimmed or faded around the temples. Here's a haircut tutorial to show your barber. Already have naturally curly or wavy hair? Perfect, this tutorial is for you too!
Start with Clean Hair
Use our gentle daily shampoo and conditioner to prep your hair for volume and curl. Tidy up your look with a shave and prep your skin with Everything Sea Spray.
Dry Your Hair
Choose your drying technique: air dry, towel dry, or use a diffused blow dry. Apply a little Everything Sea Spray before blow-drying for extra volume and fluff. Don't overdo it — your hair does not need to be bone-dry. Keeping it slightly damp will help with the next steps.
Apply Curling Sea Clay
Take a dime-sized scoop of Curling Sea Clay. Work it into a very thin paste on your fingers. Scrunch it into your hair, running your fingers through to distribute evenly. Focus on the sides of your middle part to create those classic "surfer curtains." Keep scrunching to activate texture and fluff.
Add Everything Sea Spray
Spray 3–5 pumps of Everything Sea Spray all over your hair and continue scrunching. The spray works with the clay to define and accentuate your curls naturally, giving them lift, volume, and that effortless beach look.
Show Off Your Results
Post your before-and-after photos and tag @themermanco to be reposted or featured on our socials. Check out our Instagram and TikTok for inspiration. For those looking to take it further, apply to become a Merman Affiliate to earn commission with your discount code.
Beach Curls Tutorial
Get a Good Haircut
Start with a good haircut. This style requires some length on the top and back. Keep your sideburns trimmed or faded around the temples. Here's a haircut tutorial to show your barber.
Prep Your Hair
If you already have naturally curly or wavy hair, this tutorial works for you as well — it will accentuate and define your existing curls. Begin with clean, washed hair. Use a gentle daily shampoo and conditioner. Tidy up your look with a shave, and prep your skin with Everything Sea Spray.
Dry Your Hair
After showering, dry off your hair. You can either air dry, towel dry, or use a diffused blow dryer. Apply a little Everything Sea Spray before blow-drying for extra volume and fluff. Don't overdo it — your hair does not need to be bone-dry. Keeping it slightly damp can help with the next steps.
Apply Curling Sea Clay
Take a dime-sized scoop of Curling Sea Clay. Work it into a very thin paste on your fingers before applying it to your hair. If your hair feels too dry, add a little Everything Sea Spray. Keep scrunching your hair. Run your hands through the top and back to create volume. Your hair should start to look fluffy and volumized.
Use Everything Sea Spray
Spray the product all over your hair using three to five pumps. Keep scrunching as you go. The spray helps activate the clay, and your curls will start to define and accentuate naturally.
Finger Curling (Optional)
You can stop styling at any point when your hair looks the way you want, or continue to add and alternate more product. Customize your curls by pinching and twisting sections into defined curls, or tousle your hair for a messier, fluffy look.
Share Your Look
Post your before-and-after photos and tag @themermanco to be reposted or featured on our socials. Check our feed for inspiration from other customers.
Our Styling Favorites
Every tutorial starts with the same two products, our Everything Sea Spray & Curling Sea Clay. Together they create effortless volume, texture & curl definition no matter your hair type. Grab the duo and start styling like a Merman.
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