How To Master Your Merman Look
What Each Product Does
Clay Alone
For high hold, fluffy & clean styles
- Medium to strong hold
- Fluffier, thicker look
- Define shape & separate strands
- Matte, low shine finish
Spray Alone
For loose texture, waves & volume
- Light hold
- Soft waves
- Volume & body
- Touchable, never crunchy
Clay + Spray
For maximum texture, definition & hold
- Spray activates the clay
- Maximum definition & curl
- Soft, frizz-free waves
- Fuller, thicker looking hair
The Merman Method
4 steps to great hair using our Curling Sea Clay & Sea Salt Spray
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1
Clay
Start with clean hair, damp or dry. Smooth a marble-sized amount of Clay into a thin layer between your hands.
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2
Volume
Scrunch, scrunch & keep scrunching to accentuate volume.
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3
Texture
Generously spray our Sea Salt Spray scrunching & shaping into your desired style.
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4
Curl
Grab small sections of hair in the front, wrap it around your finger & hold for a second to set the curl.
Find Your Flow
Every head of hair is different. Play around with damp versus dry hair, alternating the product order & amounts, blow drying, & anything else that gets you closer to the look you want. Alternate small amounts of each until you find the right combo for your hair.
Our products are built to maximize your Merman hair potential, whether that's subtle texture or defined curls. Experiment to master your perfect look.
Get The Look You Want
Styling Tips Based On Hair Type
Hover over each card to explore tips for your hair type. Tap each card to explore tips for your hair type.
- Start with a marble sized amount of clay. Straight hair needs the most product
- Warm it between your palms before applying
- Sea Salt Spray on damp hair first gives clay something to grip
- Add more in small amounts as needed
- A pea sized amount is plenty, your texture does half the work
- Scrunch in rather than raking through
- Sea Salt Spray on damp hair enhances natural waves
- Don't overwork it or you'll flatten your movement
- Less is more, start with a small pea sized amount
- Apply thin amount of clay to wet hair
- Sea Salt Spray on wet hair before air drying adds definition
- Your natural volume just needs a little enhancing
- You need the least clay, just a tiny dab warmed between your fingers
- Press and shape rather than rubbing through
- Sea Salt Spray is optional, 1 to 2 sprays for light definition
- Your hair already has the most natural hold
- Go light, thin hair gets weighed down fast
- Sea Salt Spray adds body and grip without heaviness
- Use a tiny amount of clay with a light touch
- You can always add more but can't take it away
- You can go slightly heavier, thick hair absorbs product
- Warm the clay fully so it spreads evenly
- Sea Salt Spray can be applied more generously
- Layer in small amounts rather than one big application
Our Styling Favorites
Every tutorial starts with the same two products, our Sea Salt Spray & Curling Sea Clay. Together they create effortless volume, texture & curl definition no matter your hair type. Grab the duo and start styling like a Merman.
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Troubleshooting
The most common fixes, straight from our customers.
The clay feels stiff & I can't spread it
It has to be warmed before it goes near your hair. Take a marble sized amount & rub it between your fingers for a solid ten to fifteen seconds until it turns from firm & textured into a thin, smooth film that almost disappears on your hands.
If you can still see or feel a lump, it isn't ready yet. Clay that goes in as a lump sits in patches instead of coating evenly.
How much should I be using?
Start with a marble sized scoop of clay & five to seven sprays. You can always add more, start alternating small amounts of each until you land on the combo that works for your hair.
My hair isn't curling
Usually you stopped scrunching too soon. Keep going longer than feels necessary, & make sure the Sea Salt Spray goes on over the clay, since the spray is what activates the clay for the most definition.
Applying to damp hair rather than dry helps a lot too. From there, play with the amounts of each until you find what your hair responds to. Length matters as well, since the clay needs something to bend, so shorter hair on top will read as texture & lift rather than curl.
My hair looks greasy or feels heavy
Almost always too much product, & usually too much spray rather than too much clay. Cut both amounts in half & build back up from there until you find your combo.
Does the spray do anything on its own?
Yes, but a different job. On its own the Sea Salt Spray gives you texture, volume & soft movement with a light, touchable hold.
The shape & definition come from the clay. Spray over clay is what activates the volcanic bentonite & gives you the most curl, which is why the two together outperform either alone.
My style falls flat during the day
Most often it didn't get time to set. The clay holds best once it has dried into shape, so give it a few minutes before you head out, or speed it up with a blow dryer on low.
You can also bring it back mid-day without adding anything. Scrunch upward, or mist lightly with the Sea Salt Spray & scrunch again.